Behind the Billion-dollar Business

Who Is Kevin Plank?

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If you’re in the market for some new kicks, check out the hottest new brand out there, Under Armour. The company has been around since 1996 and was founded by former University of Maryland football alumni,Kevin Plank.

Innovative and Performance Enhancing.

He wanted to make a “better” t-shirt, that provided compression and wicked perspiration off your skin (rather than soaking you in sweat). He dreamed of a shirt that could regulate temperature and enhance performamce. Kevin Plank’s dream came true and his name brand is credited with creating so-called performance apparel. Athletic wear that is make to keep athletes cool, dry, and light throughout the course of their game, practice, or exercise.

The technology behind Under Armour‘s diverse product assortment for men, women and youth is ahead of its time, and complex in terms of manufacture but gives the consumer three options: wear HeatGear® when it’s hot, ColdGear® when it’s cold, and AllSeasonGear® between the extremes.
“Under Armour’s mission is to make all athletes better through passion, design, and the relentless pursuit of innovation.Every Under Armour product is doing something for you; it’s making you better.”

Reference: Under Armour Investor Relations

this is how we run

Going for the Gold

An interview with Kevin Plank – “How I Did It”

I’ve always been a hustler. I don’t mean that in the literal sense. When I was 14 or 15, my brother Scott, who works with me at Under Armour, came back from Guatemala with a bunch of knitted bracelets you see at Grateful Dead shows. Scott had this proposition for me and my brother Colin: “Listen, there’s a Dead show coming to town. We’ll go down and sell these bracelets and make a lot of money.” We took the subway down. At noon, Scott said, “We’ll meet back here in three hours.” Later, we meet up. Colin–he’s a writer, works for Disney in L.A. now–said, “I sold the first two. Then I started feeling guilty about how much money I was charging, so I gave the rest away.” Scott, who’s more of a finance guy, loves the Wall Street thing, says, “I made about 70 bucks.” I say, “I have about 580 bucks in my pocket. And I need more bracelets.” Right there, I knew I was pretty good at this.”

Read the full interview here.

Reference: Inc. Magazine

The Story Behind the Corporation

Under Armour was incorporated as a Maryland corporation in 1996. The company develops, markets, and distributes its signature brand performance apparel, footwear, and accessories for men, women, and youth.

The brand’s moisture-wicking fabrications are engineered in many designs and styles for wear in nearly every climate to provide a performance alternative to traditional products.

Sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles.

Retail Sales

Under Armour currently has product in twenty five thousand retail locations worldwide. These products include apparel, footwear, and accessories (even sunglasses!) fpr men, women, and children. Their products are available at multiple price levels and provide consumers with products that are a superior alternative to traditional athletic products.

Want to save some money on your next Under Armour purchase? Check out Under Armour Coupons.

Reference: Under Armour

The Apparel That Made Kevin Plank Rich

Under Armour apparel is offered in a variety of styles and its fit is intended to enhance comfort and mobility, regulate body temperature and improve performance regardless of weather conditions. It is engineered to replace traditional non-performance fabrics in the world of athletics and fitness with performance alternatives designed and merchandised along gearlines. The three gearlines are marketed to tell a very simple story about the highly technical products and extend across the sporting goods, outdoor and active lifestyle markets.

There are three gearlines to choose from:

  • HEATGEAR ® when it is hot
  • COLDGEAR ® when it is cold
  • ALLSEASONGEAR® between the extremes.

Within each gearline are three primary fit types:

  • compression (tight fit)
  • fitted (athletic fit)
  • loose (relaxed)
Reference: Under Armour
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